L39ION OF LA

Known for having the most successful lead out ever seen in US crits, L39ION of Los Angeles are a team driven by a purpose far beyond the podium.

Founded in 2019 by brothers Justin and Cory Williams, L39ION of Los Angeles is a professional cycling team with a mission to foster diversity, increase representation, and support the development of cyclists from underrepresented communities. We are more than just a team; we are a movement dedicated to changing the face of cycling.

SEYMOUR
L39ION OF LA
EDITION

CA $481.95

W  142mm
L   252mm
197g
7x 10mm carbon monocoque rail
Black & Carbon Fibre

 

The Reform Seymour is a thermo-fit, self moulded, high-performance bike saddle designed for cyclists who strive to get the most out of every ride. The nature of the dynamic, on-bike moulding process allows the Seymour to mitigate points of unwanted pressure, ensure direct and equal weight distribution and balance asymmetry in both the body and pedal stroke, giving you a true custom saddle feel. By moulding the saddle to change its shape we achieve a performance saddle that does not forgo comfort.

FIT ENHANCES PERFORMANCE

BEFORE

AFTER

CUSTOM COMFORT IS PERFORMANCE

We use pressure mapping technology to visualize pressure points on the saddle surface. The illustration above shows a rider’s hot spots before molding the saddle and a significant reduction after the molding is complete. Resulting in unhindered performance for longer due to improved weight distribution and increased comfort, Reform saddle is changing the game. 

HOW IT WORKS

1

Mount your bike in stationary bike trainer. Install your Reform saddle. Plug the saddle into the proprietary heating unit.

2

Hop on your bike. Set a timer based on the included forming instructions, turn on the A/C unit and pedal for the recommended 3-5 minutes while the saddle heats. Once heated, turn off the A/C unit and continue pedalling for another 5 minutes while the saddle cools.

3

You’re done! Enjoy your custom moulded saddle.

View the full process here.

$50 CASH BACK

Reducing our e-waste foot-print is core to our mission at Reform, so we’ve designed a closed-loop recycling system for handling the Reform electric heating units. 

Return the Reform heating unit and receive a refund of $50! We’ll include instructions and a prepaid shipping bag with your order and when you’re ready, ship it back to us and we’ll issue your cash back! For now, this program is only available in North America.

SEE WHAT THE PROS ARE SAYING