ALEC COWAN

Alec is a professional cyclist known for his speed, and strategic racing abilities. Born and raised in Canada, Alec discovered his passion for cycling at a young age.  His early years were marked by a relentless pursuit of excellence in various cycling disciplines, from road racing to time trials to crits. This versatility and dedication quickly set him apart from his peers, paving the way for his entry into the professional cycling world.

“One can have few points of contact with the bike, but the saddle could be argued as the most important.  Finding REFORM and now working in partnership with this company is something I am super excited about.  The idea of moulding your body to a saddle has been needed in this sport for a long time.  I’m excited about the future of this company, and to be racing on a saddle that I trust gives me confidence for the season.”

SEYMOUR
ALEC COWAN
EDITION

US $409.00

W  142mm
L   252mm
197g
7x 10mm carbon monocoque rail
Black & Carbon Fibre

 

The Reform Seymour is a thermo-fit, self moulded, high-performance bike saddle designed for cyclists who strive to get the most out of every ride. The nature of the dynamic, on-bike moulding process allows the Seymour to mitigate points of unwanted pressure, ensure direct and equal weight distribution and balance asymmetry in both the body and pedal stroke, giving you a true custom saddle feel. By moulding the saddle to change its shape we achieve a performance saddle that does not forgo comfort.

FIT ENHANCES PERFORMANCE

BEFORE

AFTER

CUSTOM COMFORT IS PERFORMANCE

We use pressure mapping technology to visualize pressure points on the saddle surface. The illustration above shows a rider’s hot spots before molding the saddle and a significant reduction after the molding is complete. Resulting in unhindered performance for longer due to improved weight distribution and increased comfort, Reform saddle is changing the game. 

HOW IT WORKS

1

Install the saddle in an optimized and level riding position. Ensure AC adapter is toggled to OFF position then plug adapter into saddle from the rear side. 

2

Set a timer with an audible tone based on rider weight in the link below. Initiate timer and switch power to ON position simultaneously. When the timer has expired turn the AC adapter toggle to Off and unplug the adapter from the saddle.

3

Begin riding IMMEDIATELY!  Maintain pedaling cadence for 10 minutes and change riding positions every 30 seconds to a minute while the saddle forms and cools.

That’s it, you’re done! Your REFORM saddle is now molded to you.

View the full process and weight chart here.

$50 CASH BACK

Reducing our e-waste foot-print is core to our mission at Reform, so we’ve designed a closed-loop recycling system for handling the Reform electric heating units. 

Return the Reform heating unit and receive a refund of $50! When you are finished molding your saddle and confident in the fit, please reach out to info@reformsaddles.com to coordinate sending you’re A/C unit back to us for your refund. This program is only available in North America and from orders placed onReformSaddles.com.

SEE WHAT THE PROS ARE SAYING