ALEC COWAN

Alec is a professional cyclist known for his speed, and strategic racing abilities. Born and raised in Canada, Alec discovered his passion for cycling at a young age.  His early years were marked by a relentless pursuit of excellence in various cycling disciplines, from road racing to time trials to crits. This versatility and dedication quickly set him apart from his peers, paving the way for his entry into the professional cycling world.

“One can have few points of contact with the bike, but the saddle could be argued as the most important.  Finding REFORM and now working in partnership with this company is something I am super excited about.  The idea of moulding your body to a saddle has been needed in this sport for a long time.  I’m excited about the future of this company, and to be racing on a saddle that I trust gives me confidence for the season.”

SEYMOUR
ALEC COWAN
EDITION

GBP269.99

W  142mm
L   252mm
197g
7x 10mm carbon monocoque rail
Black & Carbon Fibre

 

The Reform Seymour is a thermo-fit, self moulded, high-performance bike saddle designed for cyclists who strive to get the most out of every ride. The nature of the dynamic, on-bike moulding process allows the Seymour to mitigate points of unwanted pressure, ensure direct and equal weight distribution and balance asymmetry in both the body and pedal stroke, giving you a true custom saddle feel. By moulding the saddle to change its shape we achieve a performance saddle that does not forgo comfort.

FIT ENHANCES PERFORMANCE

BEFORE

AFTER

CUSTOM COMFORT IS PERFORMANCE

We use pressure mapping technology to visualize pressure points on the saddle surface. The illustration above shows a rider’s hot spots before molding the saddle and a significant reduction after the molding is complete. Resulting in unhindered performance for longer due to improved weight distribution and increased comfort, Reform saddle is changing the game. 

HOW IT WORKS

1

Mount your bike in stationary bike trainer. Install your Reform saddle. Plug the saddle into the proprietary heating unit.

2

Hop on your bike. Set a timer based on the included forming instructions, turn on the A/C unit and pedal for the recommended 3-5 minutes while the saddle heats. Once heated, turn off the A/C unit and continue pedalling for another 5 minutes while the saddle cools.

3

You’re done! Enjoy your custom moulded saddle.

View the full process here.

$50 CASH BACK

Reducing our e-waste foot-print is core to our mission at Reform, so we’ve designed a closed-loop recycling system for handling the Reform electric heating units. 

Return the Reform heating unit and receive a refund of $50! We’ll include instructions and a prepaid shipping bag with your order and when you’re ready, ship it back to us and we’ll issue your cash back! For now, this program is only available in North America.

SEE WHAT THE PROS ARE SAYING